Why we put on the sorting hat: motivations to take fan personality tests
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Wayne State University, Detroit, United States
Bishop’s University, Sherbrooke, Canada
Texas A&M University Commerce, Commerce, United States
Submission date: 2019-07-06
Final revision date: 2019-10-29
Acceptance date: 2019-12-09
Online publication date: 2019-12-30
Publication date: 2019-12-30
Current Issues in Personality Psychology 2019;7(4):265–273
There is little reason to believe that fan-related personality tests, which tell fans what type of person they are based on their fa-vorite fan content, are valid or reliable. Nevertheless, fan-related personality tests remain incredibly popular online.

Participants and procedure:
Building upon existing fan research, the present study tests whether fans may have other motivations for taking such personality tests, drawing upon prior research by Wann. Self-identified fans (N = 425, Mage = 26.41, SD = 8.44) completed measures re-garding degree of identification with their fan interest, motivations to take fan quizzes, and frequency of taking fan personality quizzes.

Highly-identified fans were found to more frequently take fan-related personality tests, an association significantly mediated by both self-esteem and escapism motivations, but not mediated by eustress, entertainment, belongingness, or family motivations.

The results suggest that highly identified fans participate in more fan personality quizzes to escape from the hassles of everyday life and increase positive self-worth. These results are discussed with respect to their theoretical relevance – both for research on personality testing and on fan activities – as well as for their practical implications.

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